Essential knitwear

Effortless pieces for a more intentional you.

Essential knitwear for women who choose to own fewer pieces, and wear every one of them. Our first collection is almost here.

Thank you. You're on the list. We'll let you know first when we launch.

Collection 01

The Form

A study in silhouette.

In the meantime

More than knitwear. LAUN is part of your everyday, made to become yours. Follow us so you don't miss the launch.